Scale iOS & Android App Downloads at Low CPI
Drive active app users and in-app purchases across Google Play, App Store, YouTube, and Google Search using SKAN 4.0 attribution and MMP tracking integration.
Launch App Campaign
Why Google App Campaigns Work
Automated multi-channel placement scaling powered by real-time conversion value optimization.
Cross-Store Reach
Serve targeted download ads across Google Play Store search results, YouTube feed, and iOS Display placements.
SKAN 4.0 & MMP Integration
Seamless integration with AppsFlyer, Adjust, and Singular for 100% accurate post-install event tracking.
In-App Event Bidding (tCPA)
Bidding algorithms trained on high-LTV actions: account registration, first purchase, or subscription startup.
Our 4-Step App Acquisition Framework
We structure app campaigns from initial SDK tracking tag setup to high-LTV scale.
MMP & SDK Tracking Integration
We verify Google Analytics for Firebase and MMP (AppsFlyer, Adjust) conversion events to ensure 100% attribution accuracy.
Multi-Format App Creative Packaging
We produce App Store preview screenshots, HTML5 playable demo ads, and 9:16 portrait video clips for YouTube Shorts.
Target Cost-Per-Install (tCPI) Guardrails
We set precise CPI ceiling limits to ensure install acquisitions remain profitable across both iOS and Android stores.
In-App Event Optimization & LTV Scaling
We pivot bidding from pure installs to in-app purchases and subscriptions, driving up day-30 retention revenue.
Frequently Asked Questions
What networks do Google App Campaigns run on? +
Google App Campaigns automatically serve across Google Search, Google Play, YouTube, Discover, and over 3 million partner apps on the Google Display Network.
How do you track iOS app installs after Apple's ATT framework? +
We configure SKAdNetwork (SKAN 4.0) conversion value schemas and integrate Mobile Measurement Partners (AppsFlyer, Adjust, Singular) for accurate attribution.
Can we optimize for in-app events like purchases or registrations? +
Yes! We set up Target Cost-Per-Action (tCPA) or Target Return-On-Ad-Spend (tROAS) bidding tied directly to post-install in-app events.
What creative assets are required for app install campaigns? +
We require short text headlines, landscape & portrait gameplay/app demo videos, vertical 9:16 Shorts clips, and high-res screenshot graphics.
Scale Mobile App Installs & Retention Revenue
Talk to FirstAds experts today about building customized App Campaign strategies.
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